FrictionLabs co-founder, Kevin Brown, set out to make a chalk that would help (not hinder) climbers perform at their best. "We set out to create a chalk that acted like a high performance climbing shoe for your hands.”
“Besides our feet, our hands are always touching the wall. So why not create superior friction for both your hands and your feet?” Kevin asked himself while staring at DYI garage climbing wall. Fast forward 5 years, 500+ 5 star reviews, and 100+ professional athletes later, and FrictionLabs is now THE high performance chalk trusted by climbers across the globe. As it turns out, climbing is so friction dependent that, chalk really does matter!