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ABOUT FRICTION LABS

Friction Labs was founded in 2015 in Colorado by rock climbers Kevin Brown and Keah Kalantari. Frustrated with the low quality chalk available at the time, they set out to create a better option-one that would help climbers perform at their best. In the process, they didn't just improve chalk; they revolutionized the athletic hand chalk industry.

NOT ALL CHALK IS CREATED EQUAL

A good grip is essential for performance, safety, and endurance. But not all chalks are created equal. Friction Labs redefines athletic hand chalk by taking what other brands consider “high quality” and enhancing it through meticulous, proprietary testing and manufacturing processes. What drives our success is our relentless focus on the essential details that make chalk truly effective—purity, particle size, and pH balance: the 3 Ps of chalk. Learn more about why Friction Labs chalk is different.

Today, we proudly manufacture chalk in the USA at our headquarters near Denver, Colorado. Because we oversee production, we’re continually refining our blends to provide unrivaled moisture absorption, super grip, and long-lasting performance while also being gentle on your skin.

NOT JUST FOR CLIMBERS

Our high-quality chalk and hand care products are designed for athletes who rely on their grip to climb, lift, swing, and throw. While professional athletes across various sports have embraced Friction Labs, we are deeply committed to supporting sports enthusiasts of all abilities and helping them achieve their goals.

WHY OUR CHALK IS A BETTER VALUE

While many athletes initially look at the price tag when purchasing chalk, a smarter way to evaluate value is to consider how long the chalk lasts and how well it performs. Friction Labs chalk stands out as the best value option—not because it costs the least, but because a little goes a long way.

Regardless of what sport you’re into, you’ll only need a thin layer of our chalk to make a real difference. Friction Labs high-quality chalk means you can chalk up less often, making your supply last significantly longer than standard chalks.

FULLY RECYCLABLE PACKAGING

We're committed to using the most sustainable packaging and continuously improving our processes so that eco-conscious customers can easily recycle.

  • Outer Box: 100% Curbside Recyclable: Made in the USA using wind energy and soy/vegetable inks in a zero-waste facility with a manufacturing process certified by the Forest Stewardship Council® & Sustainable Forest Initiative®.
  • Inner Bag: 100% Thin Film Recyclable: Made in the USA from 100% recycled materials, this bag is also 100% recyclable at most grocery stores and major retailers in the USA and globally, enabling it to be repurposed into new bags or composite materials.

IF YOU DON’T LOVE IT, WE’LL BUY IT BACK

We could go on and on about how great our products are, but we know you might still be skeptical—and we totally get it! That’s why we offer a risk-free guarantee. If you don’t love our chalk and hand care products, we’ll buy them back—no questions asked. Give us a try—we’re confident you won’t be disappointed!

Friction Labs MEET THE FOUNDERS

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KEVIN BROWN

CO-FOUNDER

Kevin Brown, a dedicated climber, saw an opportunity to create a superior alternative to generic chalk products on the market. His analytical mindset and passion for problem-solving led to the development of Friction Labs’ high-purity chalk that enhances grip and consistency. Under his leadership, Friction Labs has grown into a brand trusted by climbers, weightlifters, and athletes aross various disciplines.

KEAH KALANTARI

CO-FOUNDER

Keah Kalantari, an entrepreneur with a background in brand strategy and consumer engagement, has played a crucial role in shaping Friction Labs’ identity and growth. His expertise in marketing and business development has helped establish the company as a leader in performance chalk innovation. With a strong belief in sustainability and community, Keah has helped expand Friction Labs’ reach while maintaining a commitment to quality and environmental responsibility.

CHALK UP THE WINS.

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FREE SHIPPING

On orders over $49—in the U.S. and Canada.

RISK FREE GUARANTEE

If you don’t love it, we’ll buy it back.

GET 20% OFF

First time customers only.