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ROCK-CLIMBING

Jordan Cannon
Lake Tahoe, CA

With unending psych and an insatiable appetite for climbing, Jordan is constantly thinking of ways to "Go Big" and push his limits in the mountains. Even though he specializes in long free-routes and big link-ups in Yosemite Valley and the High Sierra, Jordan enjoys every style of climbing and is always ready for the next adventure.

"Unfortunately, I'm one of many climbers that is cursed with incessantly sweaty hands, but thankfully with FrictionLabs I'm able to climb longer and chalk up less. What more can you ask for?" Photo: Callen Hearne. A knee-bar on Moonlight Buttress? Yup! (Grade V, 5.12d) in Zion National Park.